PURPOSE, The Why That Fuels Your What & How.

Amlesh Ranjan
2 min readJul 11, 2024

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Image generated on chatgpt4.o. Quote by Amlesh Ranjan

Purpose is the guiding star which gives us a sense of meaning and direction.

Purpose serves as a navigating force that drives individuals, organizations, and societies towards meaningful goals and outcomes. It provides a sense of direction, motivation, and passion that can fuel actions and decisions.

Understanding the role of purpose in shaping the “What” and “How” of our endeavors is crucial for achieving long-term success and fulfillment.

Purpose, The Why!

1️⃣ Purpose is the underlying reason for what you do, the core motivation that gives meaning to your actions.

2️⃣ Purpose provides a long-term vision that transcends short-term setbacks and obstacles, guiding you towards sustainable success.

3️⃣ Living and working in alignment with one’s purpose fosters authenticity, integrity, and a sense of fulfillment.

4️⃣ Studies have shown that purpose-driven individuals are happier, more engaged, and more productive in their endeavors.

5️⃣ Life is an ocean of possibilities, but sometimes the abundance of choice is overwhelming. That’s why we need a purpose.

Purpose fuelling What & How

1️⃣ Purpose serves as the foundation upon which your actions, goals, and strategies are built.

2️⃣ Purpose is the driving force behind setting specific goals (the “What”) and determining the strategies and methods to achieve them (the “How”).

3️⃣ When you align your actions with a clear sense of purpose, you are more likely to be inspired, motivated, and resilient in the face of challenges.

4️⃣ Purpose guides you towards a future and a success which is sustainable.

5️⃣ Purpose-driven endeavors are often focused on making a positive impact on others, society, or the world at large.

In my Executive, Leadership and Team coaching, I often see my clients exploring their purpose. In the most curious and compassionate way, I facilitate this very critical exploration to understanding and acceptance.

By understanding and embracing their purposes, they unlock their full potential, drive meaningful change, and create a lasting impact on the world around them.

When the “Why,” “What,” and “How” are in harmony, individuals experience a sense of meaning and flow in their actions.

As you navigate your personal and professional journeys, please remember that purpose is the Why that fuels your What and How, guiding you towards a more fulfilling and purposeful existence.

I would conclude by saying,

“Your Purpose Is Your North Star.”

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AMLESH RANJAN, Leadership Coach, EQ Assessor, OD Facilitator, Author, ‘The Penta Life’

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Amlesh Ranjan
Amlesh Ranjan

Written by Amlesh Ranjan

Executive Coach II Work-Life Harmonization II New Growth Maximization II Organization/Leadership Development II EQ Assessor II Facilitator II Speaker II Author

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